Dish Network - firm Strategy principles for your Home firm

Dish Network boasts an impressive clientele of more than 5 million monthly subscribers. Significantly, though they are only the second largest jobber of satellite television service, they have been voted #1 in customer assistance by J.D. Power and Associates. While every company has, by necessity, a distinct company plan, a just look at some of the things Dish Network has done to be prosperous will yield a few principles that will help your small company to succeed.

Echo-Star owns Dish Network, and they are currently in negotiation with one of their channel providers because the provider is demanding a higher per-package, per-user fee each month. The demand, though an increase of only a few pennies per user, represents millions of dollars in the short and long term for Dish. I present the friction here to demonstrate Dish's commitment to minimizing costs. Rather than just rolling over and accepting the fee increase, Dish Network is demonstrating to their customers their commitment to providing their services at the lowest cost possible. For any company to be successful, and I assume that is the goal for your home business, it must bring in more income than it shells out. Being diligent in fighting to minimize your own costs will go a long way towards that end.

Perhaps the suspect you started your own company was because you craved the autonomy that came inherently with "being your own boss." No more corporate ladders to climb or be pushed off. No more answering to man that knows less than you do about just about everything. Possibly it did not take long to observation that absolute leisure is hard to come by. Unless you furnish the raw materials, refine them, create a marketable good, and sell it fully on your own, your company decisions are microscopic somewhat by others. The webhost sets the monthly hosting fee. The bank sets your monthly car payment. Even the office supplies you use are priced by man else. Dish Network's taking issue with the fee increase represents their dedication to retaining some of that autonomy we all desire for our businesses. Even if you can't set the prices, you no ifs ands or buts can negotiate them. Unless you are no ifs ands or buts sure you are getting the best deal possible on the materials you purchase, make a phone call and talk to man about it. In the end, the producer's association with you, the consumer, affects their lowest line.

One of the biggest concerns Dish Network faced in the new millenium was how to continue to Supply their award-winning customer assistance cost-effectively. Hundreds of thousands of new subscribers were adding themselves to the millions of current subscribers, and they all at last needed help. customer assistance was performed fully over the telephone at a cost of to each call. Dish looked to technology to Supply further venues where customer assistance interactions could play themselves out. This led to solutions that would be ready straight through the customer's satellite receiver at home and online solutions, where the customer could view and make changes to their account without requiring the services of an employee, thus providing the same customer assistance while cutting down on costs. The lesson that should be learned from this example is that technology, when implemented correctly, can save costs and increase the efficiency with which we are able to Supply services to our customers. What tasks do you find yourself doing by hand over and over again? With a microscopic bit of time and money invested could you automate the process, or allow customers to do the task themselves by putting on your website?

The magnitude of work required to furnish and integrate Dish Network's new customer assistance solutions is baffling. Now reconsider that they planned for and implemented the technological changes to their customer assistance process in less than five months. The home company principle to learn from this is speed is a necessity, not a luxury. To compete with your competitors, you need to Supply the same stock at a higher quality, faster speed, or lower price. What changes do you need to make in order to streamline your business? Is there something that you are doing now that you could do without? By all means, weigh your options carefully and make a decision you feel comfortable with. But once the decision is made, Move on it. Your customers will appreciate your decisiveness and innovation.

Dish Network is a thriving, multimillion dollar business, due in large part to the way they analyze and execute their company strategy. Using equal discretion, innovation, and decisiveness could boost your company as well.

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